Webinar replays

The Digital Solutions program has been running since 2018. In that time, we have delivered dozens of informative, engaging webinars to our participants—and you can watch them all right here.

How to view a webinar

You can watch every webinar replay from this page. Here's how you do it!

Scroll through the webinar categories and topics below
Click the cross next to 'Webinar Details' to read what's covered in each webinar
Click play on the webinar of your choice
Once the webinar starts playing, click the 'expand' button in the bottom right-hand corner
The video will expand to full screen
Once you've finished the webinar, simply click the same button in the bottom right-hand corner to minimise the video and continue scrolling through our webinars!

Write your awesome label here.

Facebook Ad Campaigns

Finding the Best Audiences to Target in your Facebook Ad Campaigns

by Dan Pinne.

What you'll learn:

How to discover the highest converting audiences to target with your campaigns
What you setup to unlock these audiences
How to implement them into your advertising campaigns so your ads are being seen by the right people
How to stop wasting money in your ad campaigns on irrelevant audiences
During the webinar you will follow along as we show the possibilities and then show you within ads manager, how you setup the campaigns

Write your awesome label here.

Instagram Advertising

Instagram Advertising

by Dan Pinne.

What you'll learn:

Why you should be considering Instagram advertising in your advertising strategy
What type of businesses and ads should be advertising on Instagram
How to setup an Instagram advertising campaign and find the right audiences on Instagram

Write your awesome label here.

Facebook Messenger Chatbots

Facebook Messenger Chatbots

by Dan Pinne.

What you'll learn:

What is a Facebook Messenger Chatbot and how do they work
Why Facebook Messenger is a simple and cost-effective way to grow your business
Examples and results of successful Facebook Messenger bots
How to get started with a Facebook Messenger chatbot for free in under 20 minutes
Get a live demonstration and behind the scenes look at a Facebook Messenger Chatbot

Write your awesome label here.

Social Media Influencers

How to Find and Engage with Social Media Influencers

by Kirri Romero.

What you'll learn:

How to identify appropriate influencers for your brand
The best way to approach influencers
How to measure results

Write your awesome label here.

Manage Your Social Media Platforms All in One

Manage your Social Media Platforms All in One
by Sam McFarlane.

What you'll learn:

Various social media management platforms
Adapting content to suit multiple social media posts
Setting up and linking to your social media accounts
Scheduling, monitoring, and responding to posts

Write your awesome label here.

Enhancing Your Personal Brand on LinkedIn

Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.

What you'll learn:

The benefits of using LinkedIn for your personal brand
How to pinpoint your unique personal brand (because it already exists)
How to build an influential presence using the platform’s available methods

Write your awesome label here.

How to Create Effective Social Media Profiles

How to Create Effective Social Media Profiles
by Clarissa Harris.

What you'll learn:

The importance of your basic social settings (i.e. account name, URL, and privacy)
How branding works on various social media platforms
The power of a succinct, engaging social bio
Using your profile to usher social users into your sales stream

Write your awesome label here.

Facebook & Instagram Christmas Ad Campaigns

Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.

What you'll learn:

The online buying habits of Facebook and Instagram users and how they want to shop online
Which audiences to target during this period to outperform your competitors
How to set up ads without blowing your budget and making a return

Write your awesome label here.

Instagram Hacks to Boost Business

Instagram Hacks to Boost Business
by Kirrily Romero.

What you'll learn:

How to use Instagram Stories (from templates to content ideas)
How to use IGTV (from creating your own channel to content that performs well)
Why Shoppable Instagram Feeds are a must if you sell visually appealing products
Tips for approaching Instagram Influencers

Write your awesome label here.

Social Media Marketing

Social Media Marketing

by Kirrily Romero.

What you'll learn:

Setting goals and choosing the best social media channel for your business
What you'll need to get started—from understanding your voice to what content you'll need for posting
Tools to get you started with active, engaging social media accounts
What to measure to understand how your strategy is working

Manage your Social Media Platforms All in One
by Sam McFarlane.

What you'll learn:

Various social media management platforms
Adapting content to suit multiple social media posts
Setting up and linking to your social media accounts
Scheduling, monitoring, and responding to posts

Write your awesome label here.

Sell Products on Social Media

Sell Products on Social Media

by Kirrily Romero.

What you'll learn:

How to set up a Facebook Shop
How to connect your Facebook Shop with your Business Profile Instagram account to create a Shoppable Instagram feed
How to create Buyable Pins on Pinterest
The most effective types of product images for receiving clicks

Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.

What you'll learn:

The online buying habits of Facebook and Instagram users and how they want to shop online
Which audiences to target during this period to outperform your competitors
How to set up ads without blowing your budget and making a return

Write your awesome label here.

Boost your Business with Facebook Advertising

Boost your Business through Facebook Advertising

by Dan Pinne.

What you'll learn:

How Facebook advertising works
Setting up an effective Facebook ad
Tracking your ad’s success
The do’s and don’ts of Facebook advertising

Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.

What you'll learn:

The benefits of using LinkedIn for your personal brand
How to pinpoint your unique personal brand (because it already exists)
How to build an influential presence using the platform’s available methods

Write your awesome label here.

Engage Real Followers on Instagram

Engage Real Followers on Instagram
by Briana Cowan.

What you'll learn:

Create a content plan for your business
Repurpose content to reduce workload
Use different types of media to create content
Outsource content—where to find reliable copywriters?

Write your awesome label here.

The Art of Social Selling

The Art of Social Selling
by Con Sotidis.

What you'll learn:

Developing a stronger brand and profile
Growing a large, focused, evangelical community of potential customers, clients, and partners using LinkedIn
Creating warm leads by moving people from social media engagement to booking meetings
Converting your fans to sales leads and opportunities

Manage your Social Media Platforms All in One
by Sam McFarlane.

What you'll learn:

Various social media management platforms
Adapting content to suit multiple social media posts
Setting up and linking to your social media accounts
Scheduling, monitoring, and responding to posts

Write your awesome label here.

Facebook for Small Business Simplified

Facebook for Small Business Simplified
by Anna Czermak.

What you'll learn:

The benefits Facebook can offer your small business
Setting up and customising a Facebook page for your small business
Effectively using and managing your business page
Targeting your audience and building a following
Creating and sharing effective content that works to keep followers
Tips, etiquette and functionality

Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.

What you'll learn:

The benefits of using LinkedIn for your personal brand
How to pinpoint your unique personal brand (because it already exists)
How to build an influential presence using the platform’s available methods

Write your awesome label here.

Trending Social Media Platforms TikTok and Clubhouse

Trending Social Media Platforms: TikTok and Clubhouse
by Lee Sandwith.

What you'll learn:

An understanding of both apps
Examples of how people are using them for business
How to develop a strategy for both TikTok and Clubhouse for your business

Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.

What you'll learn:

The online buying habits of Facebook and Instagram users and how they want to shop online
Which audiences to target during this period to outperform your competitors
How to set up ads without blowing your budget and making a return

Write your awesome label here.

Social Media Marketing 101

Social Media Marketing 101
by Clarissa Harris.

What you'll learn:

Why social media is important for small business
Which platforms will drive the most customers to your small business
Creating a content distribution strategy to maintain a consistent brand
Utilising social media management tools to schedule posts and analyse performance

Write your awesome label here.

Marketing your Business via Facebook and Instagram

Marketing your Business via Facebook and Instagram
by Kirrily Romero.

What you'll learn:

Facebook (shop, pages, groups, messenger, and ads)
Instagram (shop, stories, reels, IGTV, and DM)
Things to consider when putting together your strategy for success
Things to watch out for when marketing on these platforms

Manage your Social Media Platforms All in One
by Sam McFarlane.

What you'll learn:

Various social media management platforms
Adapting content to suit multiple social media posts
Setting up and linking to your social media accounts
Scheduling, monitoring, and responding to posts

Write your awesome label here.

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Trending Social Media Platforms: TikTok and Clubhouse
by Lee Sandwith.

What you'll learn:

An understanding of both apps
Examples of how people are using them for business
How to develop a strategy for both TikTok and Clubhouse for your business

Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.

What you'll learn:

The online buying habits of Facebook and Instagram users and how they want to shop online
Which audiences to target during this period to outperform your competitors
How to set up ads without blowing your budget and making a return

Write your awesome label here.

- -

Facebook for Small Business Simplified
by Anna Czermak.

What you'll learn:

The benefits Facebook can offer your small business
Setting up and customising a Facebook page for your small business
Effectively using and managing your business page
Targeting your audience and building a following
Creating and sharing effective content that works to keep followers
Tips, etiquette and functionality

Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.

What you'll learn:

The benefits of using LinkedIn for your personal brand
How to pinpoint your unique personal brand (because it already exists)
How to build an influential presence using the platform’s available methods

Write your awesome label here.

Create a Professional WordPress Website in Under 2 Hours

eHow to Create a Professional WordPress Website in Under 2 Hours
by Brett Melville.

What you'll learn:

Why WordPress?
Register a domain
Buying hosting
Buying email hosting
Connecting domain and hosting
Email setup with Gsuite
Install WordPress (free) with Cpanel
Finding a premium theme on Themeforest
Using premium theme documentation
Install theme
Install demo website
Change content
Upload logo
Add users
Add page
Add post
Add images
Compress images
Where to get high resolution images
Change menu items
Add plugins
Handy plugins to install (SEO, Redirects, Cache)
Where to get help with WordPress if you get stuck

Write your awesome label here.

How to Optimise Google to Get More Customers

How to Optimise Google to Get More Customers
by Brett Melville.

What you'll learn:

How to create an account and claim your business
The process of verifying your account
Populating your data and optimising for SEO

Write your awesome label here.

Beginner SEO: Technical and Keyword

Beginner SEO: Technical and Keyword
by Brett Melville.

What you'll learn:

Why SEO is critical for the success of your business
Simple steps to optimise your website’s SEO
How to choose the best keywords for your
business

Write your awesome label here.

Intermediate SEO: How to Write Content with Keywords

Intermediate SEO: How to Write Content with Keywords
by Brett Melville

What you'll learn:

How to write content with the keywords
Methods to ensure your website content matches the user’s intent
On-page SEO
How to determine what sort of content to write for effective SEO

Write your awesome label here.

Advanced SEO: How to Build Links

Advanced SEO: How to Build Links
by Brett Melville.

What you'll learn:

Various forms of content in which you can embed links
Link building best practices
Options for SEO link building software
How to pitch your content to start building links

Write your awesome label here.

Attracting new Customers and Leads to your Website

Attracting new Customers and Leads to your Website
by Rohit Thomas.

What you'll learn:

How to understand your audience
How to develop a value proposition
Marketing channels and demographics
Measurement

Write your awesome label here.

Google Analytics Dashboard Deep Dive

Google Analytics Dashboard Deep Dive
by Vicky Trainor.

What you'll learn:

Traffic sources and bounce rates
Pages visited and user behaviour
Conversions and revenue
Applying the data you discover to enhance your website’s performance

Write your awesome label here.

Basics of Website Development

Basics of Website Development

by Brett Melville.

What you'll learn:

Choosing a domain name and registering it
Content Management Systems—Managed vs Hosted
Website hosting
Connecting hosting to domain name
Installing WordPress - Planning your content (text, images and content)

Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.

What you'll learn:

The benefits of using LinkedIn for your personal brand
How to pinpoint your unique personal brand (because it already exists)
How to build an influential presence using the platform’s available methods

Write your awesome label here.

Boost your Website Traffic & Engage Audience through UX

Boost your Website Traffic & Engage Audience through UX
by Jo ChunYan.

What you'll learn:

The basic elements of good UX design
Factors including visual design, accessibility, interaction, and performance
Using analytics to pinpoint where you lose customers in their journey

Write your awesome label here.

How to Undertake a Digital Audit on your Own Business

How to Undertake a Digital Audit on your Own Business
by Rohit Thomas.

What you'll learn:

Why to audit your online presence
Identifying goals and targets
Auditing your website
Auditing social media accounts
Auditing your My Business Account
Auditing tools and tips

Write your awesome label here.

Rapidly Transition your Retail Store Online

How to Rapidly Transition your Retail Store Online
by Kirrily Romero.

What you'll learn:

The basics of e-commerce success
Short-term strategies for making sales right away
How to list your products on platforms that already have traffic
Long-term strategies for marking sales online
Where to go for building your own online store website
Different traffic strategies

Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.

What you'll learn:

The benefits of using LinkedIn for your personal brand
How to pinpoint your unique personal brand (because it already exists)
How to build an influential presence using the platform’s available methods

Write your awesome label here.

Create an Ecommerce Website with Shopify

Create an Ecommerce Website with Shopify
by Rohit Thomas.

What you'll learn:

Why Shopify is a reliable online store builder for small business
How you can customise Shopify templates to suit your brand
Tips to ensure you build a website with a strong UX (user experience)

Write your awesome label here.

Get Found on Google with SEO

Get Found on Google with SEO
by Matt Cowdell.

What you'll learn:

Why SEO is critical for the success of your business
Simple steps to optimise your website’s SEO
Finding the best keywords for your industry using Google Keyword Planner tool
How Google My Business can enhance your online presence
SEO tips: what to do and what not to do

Write your awesome label here.

Simple Steps to Build Your Website

Simple Steps to Build Your Website
by Jason Townsend.

What you'll learn:

Where and how to buy a domain name and website hosting
Structuring a basic website for easy user navigation
The power of content builders/content management systems
How to use open-source website builders such as WordPress

Write your awesome label here.

UX & UI - Fundamentals for a Knock-Out Website

UX & UI - Fundamentals for a Knock-Out Website
by Jo ChunYan.

What you'll learn:

An overview of the fundamentals of UX principles and UI design
Why UX and UI is important for a high converting and engaging website and online presence
Examples & case study of strong UI & UX websites
Fundamentals of UX & UI

Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.

What you'll learn:

The benefits of using LinkedIn for your personal brand
How to pinpoint your unique personal brand (because it already exists)
How to build an influential presence using the platform’s available methods

Write your awesome label here.

Get Going on Google Analytics

Get Going on Google Analytics

by Brett Melville.

What you'll learn:

Understanding the Google Analytics dashboard
Key data that can inform your business activities
Applying the data you discover to enhance your website’s performance

Write your awesome label here.

Video Marketing

Video Marketing for Small Business
by Dan Pinne.

What you'll learn:

Why you need video to market your business
The types of video to create to engage customers
How to plan a video from start to finish
Tools for creating video easily
Quick demonstration of producing and editing a video in real time

Write your awesome label here.

Visual Marketing with Canva

Visual Marketing with Canva for your Small Business
by Kirri Romero.

What you'll learn:

Use Canva’s comprehensive editing panel
Utilise existing templates and stock images/illustrations
Design an effective piece of visual marketing

Write your awesome label here.

Target Demographics in Your Digital Marketing Campaign

How to Target Demographics in Your Digital Marketing Campaign
by Dan Pinne.

What you'll learn:

How to use available data (i.e. competitor analysis)
How to use Facebook Insights to determine your audience’s demographics
How to use Facebook Ads to find your audience

Write your awesome label here.

Digital Storytelling: Part 1

Digital Storytelling: Part 1
by Isabelle Fennessy & Fraser Baker.

What you'll learn:

What is storytelling?
What is digital storytelling?
Why is digital storytelling important?

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Digital Storytelling: Part 2

Digital Storytelling: Part 2
by Isabelle Fennessy & Fraser Baker.

What you'll learn:

The authenticity of a business lies in its “voice”
A human focus will capture and maintain an audience’s attention
Every story is unique

Write your awesome label here.

Digital Storytelling: Part 3

Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.

What you'll learn:

Experimenting with different story structures for high impact
Using social media to produce and share your story
Ways to add a voice over and soundtrack to video

Write your awesome label here.

Festive Email Marketing

Christmas Online: Festive Email Marketing
by Kirrily Romero.

What you'll learn:

Best tactics for your email program, including tips to overcome deliverability issues
Tweaks and considerations for Christmas – and aligning to COVID
Content, tools and ho ho ho heaps of ideas for content.

Write your awesome label here.

Create and Plan Your Blogging Content

How to Create and Plan your Blogging Content
by Sam McFarlane.

What you'll learn:

Create a content plan for your blog
Repurpose content to reduce workload
Use different types of media to create blog content
Outsource blog content—where to find reliable copywriters?

Write your awesome label here.

How and Why You Should Start Podcasting

How and Why You Should Start Podcasting
by Jenn Donovan.

What you'll learn:

The benefits of podcasting as a small business
How to determine whether your business is cut out for podcasting
Ways to generate ample content to sustain an ongoing podcast
Essential equipment required for good quality production
Low-cost tools and platforms for recording, editing, and sharing your podcast

Write your awesome label here.

Meet Customers' Needs during COVID-19

Christmas Online: Meet Customers' Needs during COVID-19
by Kirrily Romero.

What you'll learn:

Online marketing options and approaches for Christmas during COVID
Examples galore
Tools and timelines to help you plan and generate ideas to help maximise this time of year online.

Write your awesome label here.

Digital Marketing Essentials

Digital Marketing Essentials

by Lee Sandwith.

What you'll learn:

The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
Building an effective strategy
Developing realistic goals
Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

How to Create and Plan your Blogging Content
by Sam McFarlane.

What you'll learn:

Create a content plan for your blog
Repurpose content to reduce workload
Use different types of media to create blog content
Outsource blog content—where to find reliable copywriters?

Write your awesome label here.

Design Like a Pro with Canva

Designing with Canva

by Jo ChunYan.

What you'll learn:

Understanding the importance of having a consistent online brand presence and visual marketing
The benefits of using Canva to speed up branded content for your business
The basic functions, elements and features of Canva (for both paid and free versions)
Best practices for creating head-turning, action prompting content quickly and effectively

Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.

What you'll learn:

Experimenting with different story structures for high impact
Using social media to produce and share your story
Ways to add a voice over and soundtrack to video

Write your awesome label here.

Create and Plan Online Content

How to Create & Plan Content for your Business
by Lee Sandwith.

What you'll learn:

Create a content plan for your business
Repurpose content to reduce workload
Use different types of media to create content
Outsource content—where to find reliable copywriters?

Write your awesome label here.

iPhone Video Production: Scripting

iPhone Video Production: Scripting
by Mia De Rauch.

What you'll learn:

Platforms and target audiences
How to get started
The elements of writing (structure and hook)
How do you read? (writing to suit your speaking style)

Write your awesome label here.

iPhone Video Production: Filming

iPhone Video Production: Filming
by Mia De Rauch.

What you'll learn:

The benefits of filming with your phone
Preparing your video
Best filming practices
Best apps to make things easier

Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.

What you'll learn:

Experimenting with different story structures for high impact
Using social media to produce and share your story
Ways to add a voice over and soundtrack to video

Write your awesome label here.

iPhone Video Production: Editing

iPhone Video Production: Editing
by Mia De Rauch.

What you'll learn:

Formats and platforms
Editing Apps (which ones are the best)
iMovie on your iPhone
InShot on your iPhone

How to Create and Plan your Blogging Content
by Sam McFarlane.

What you'll learn:

Create a content plan for your blog
Repurpose content to reduce workload
Use different types of media to create blog content
Outsource blog content—where to find reliable copywriters?

Write your awesome label here.

The Power of Consumers

The Power of Consumers
by Zali Garrety.

What you'll learn:

Understand the value of placing your customers at the heart of your marketing strategy
Clearly identify your ideal client with a seven-step process
Get the detailed blueprint on how to discover what matters to your clients, what brands appeal, what media they consume and what words and images to use. No more guesswork required
Adopt a formulaic process that takes those insights and brings them to life in your marketing strategy in a way that delights your target audience at every interaction
Turn your customers into raving fans
A five point framework

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Elevate Your Branding Visual Basics for Beginners

Elevate Your Branding Visual Basics for Beginners
by Jo ChunYan.

What you'll learn:

Intro: An overview of the essential elements that make up a cohesive visual brand identity
Why cohesive branding is important for growing your business, building trust and communicating effectively
Examples of strong brand identities
Crafting a visual brand identity

Starting with your brand personality & values
Branding with your best customer in mind
Bringing this out visually in a mood board
Deconstructing your moodboard into the different essentials

Must dos, tips and best practice for the branding essentials

Logo - how to apply to your website, social media
Colour palette - how to create a strong brand palette
Typography - the 4 levels of typography and resources
Imagery, texture - how to select the right photography
Layout - spacing and working with all the elements

Write your awesome label here.

Elevate Your Branding Brand New You

Elevate Your Branding Brand New You
by Jo ChunYan.

What you'll learn:

Intro: An overview and examples on strong personal brands from various industries
How a strong personal brand can grow your business or be used to promote a service or product
Exercise: Defining your personal brand vision and mission
Exercise: Defining your personal brand values
Practices, must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding

for cultivating authenticity
for building trust on your website
for building credibility online via social media
for a strong product or serviced based offering
for creating strong networks and communities

Exercise: Determining clear next steps and key actions that are aligned with your personal brand

Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.

What you'll learn:

Experimenting with different story structures for high impact
Using social media to produce and share your story
Ways to add a voice over and soundtrack to video

Write your awesome label here.

Elevate Your Branding Finding Your Brand Voice

Elevate Your Branding Finding Your Brand Voice
by Jo ChunYan.

What you'll learn:

Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
Examples of businesses that have a unique brand voice and brand personality
What this means for brands when it comes to building trust, connection, awareness and recognition
Exercise: Defining your brand personality and voice

How your brand makes others feel
How your customers describe your brand
How you want customers to describe your voice
What makes your voice, personality and brand different

Practices, must dos and strategies on how to apply your brand voice and personality to your business

In your copy, your content, look and feel, typography
Doubling down on the things that make you different

How to Create and Plan your Blogging Content
by Sam McFarlane.

What you'll learn:

Create a content plan for your blog
Repurpose content to reduce workload
Use different types of media to create blog content
Outsource blog content—where to find reliable copywriters?

Write your awesome label here.

Organic Media Reach

Organic Media Reach
by Georgie Cavanagh.

What you'll learn:

What is PR?
Why is it super important as a small, medium or large business that you ensure you are including PR in your marketing mix?
Good examples of PR case studies
How to start small with PR
Some simple PR tips

Write your awesome label here.

The Power of Influencer Marketing

The Power of Influencer Marketing
by Georgie Cavanagh.

What you'll learn:

The basics of influencer marketing
Techniques to assist in growing your own social media channels
How much spend to allocate to invest into influencer marketing initially
The steps to take following influencer marketing to ensure you further your message and complete the marketing circle

Write your awesome label here.

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Elevate Your Branding Finding Your Brand Voice
by Jo ChunYan.

What you'll learn:

Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
Examples of businesses that have a unique brand voice and brand personality
What this means for brands when it comes to building trust, connection, awareness and recognition
Exercise: Defining your brand personality and voice

How your brand makes others feel
How your customers describe your brand
How you want customers to describe your voice
What makes your voice, personality and brand different

Practices, must dos and strategies on how to apply your brand voice and personality to your business

In your copy, your content, look and feel, typography
Doubling down on the things that make you different

How to Create and Plan your Blogging Content
by Sam McFarlane.

What you'll learn:

Create a content plan for your blog
Repurpose content to reduce workload
Use different types of media to create blog content
Outsource blog content—where to find reliable copywriters?

Write your awesome label here.

-

Elevate Your Branding Brand New You
by Jo ChunYan.

What you'll learn:

Intro: An overview and examples on strong personal brands from various industries
How a strong personal brand can grow your business or be used to promote a service or product
Exercise: Defining your personal brand vision and mission
Exercise: Defining your personal brand values
Practices, must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding

for cultivating authenticity
for building trust on your website
for building credibility online via social media
for a strong product or serviced based offering
for creating strong networks and communities

Exercise: Determining clear next steps and key actions that are aligned with your personal brand

Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.

What you'll learn:

Experimenting with different story structures for high impact
Using social media to produce and share your story
Ways to add a voice over and soundtrack to video

Write your awesome label here.

How to Take Your Business Online

How to Take Your Business Online
by Jenn Donovan.

What you'll learn:

Set up a business email account
Set up a basic social media presence
Determine the kind of business website to develop

Write your awesome label here.

Enhance Your Digital Presence

Enhance your Digital Presence
by Briana Cowan.

What you'll learn:

Strategies to build a strong online presence
How to register with Google My Business
Ideas for creating a simple website/landing page
Social media platforms (Facebook and Instagram)
Examples of hotels and pubs succeeding with social media
A content strategy to map out content that will drive business - Love your local online

Write your awesome label here.

How to Develop Your Online Sales Strategy

How to Develop Your Online Sales Strategy
by Lee Sandwith.

What you'll learn:

The components of an online sales strategy
Great sales motivators for online customers
Tools and software to incorporate into a strong sales strategy

Write your awesome label here.

Introduction to Data Analytics

Introduction to Data Analytics
by Carlo Meneguzzi.

What you'll learn:

The importance of properly analysed data for small business
How to track customers at different stages of the sales cycle
Low-cost methods for data collection
Valuable online tools for data analysis and reporting

Write your awesome label here.

Using Data Driven Decision Making for Your Business

Using Data Driven Decision Making for Your Business
by Matt Cowdell.

What you'll learn:

Examples of data-driven decisions made by successful companies
Collecting the right data to address specific strategic questions
How to present clean, organised data for analysis
How to analyse data to influence business decisions

Write your awesome label here.

How to Respond to Reviews and Customer Feedback Online

How to Respond to Reviews and Customer Feedback Online
by Rohit Thomas.

What you'll learn:

The best techniques to diffuse conflict in your response to negative reviews
The dangers of not responding to negative reviews/feedback
When to move the situation offline
Open-mindedness: using customer feedback to improve the quality of your business

Write your awesome label here.

Create Email Campaigns with Mailchimp

Create Email Campaigns with Mailchimp
by Sam McFarlane.

What you'll learn:

The significance or email marketing for your small business
Incorporating email marketing in your digital strategy
Building a targeted email list
Writing effective subject lines and campaign content
Creating engaging designs for your campaigns
Rules and etiquette—the dos and don’ts of email marketing

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How to Fund your Campaign on Kickstarter

How to Fund your Campaign on Kickstarter
by Dan Pinne.

What you'll learn:

How to set up an account with Kickstarter and start your first campaign
Key elements to include in your campaign to generate buzz and attract investors
How to set campaign objectives
How to achieve maximum reach and marketability with your campaign

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How To Run an Online Course

How To Run an Online Course
by Lee Sandwith.

What you'll learn:

Structuring your online course
Creating course material
Delivery methods
Pricing and marketing

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How To Run an Online Event with Eventbrite

How To Run an Online Event with Eventbrite
by Kirrily Romero.

What you'll learn:

The pros and cons of this platform
How to set up an event
Tips to get the most out of this platform for your event

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How To Learn the Ins and Outs of CRM

How To Learn the Ins and Outs of CRM
by Kirrily Romero.

What you'll learn:

This workshop will walk through the most common CRMs for small business so you can understand the pros, cons, features, and tools of each, and gain clearer understanding of what your business needs from a CRM.

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Establish your Business Values

Establish your Business Values
by Helen Thomas.

What you'll learn:

The benefits of having clear business values
How to identify and articulate a unique set of values for your business
Setting yourself up to be accountable to your business values

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Cyber Security for Small Business

Cyber Security for Small Business
by Jo Lambie.

What you'll learn:

Developing a cyber security plan
How often you should back up and update computers
Securing your website and protecting customer information
Potential losses—credit card details, personal data, and login information
General cyber security mindset

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Business Goals and Budgets for Going Online

Business Goals and Budgets for Going Online
by Lee Sandwith.

What you'll learn:

What are your set up costs, maintenance and hosting expenses
Basics of a lean digital strategy that can be scaled
The pros and cons of DIY vs getting a professional to assist.

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Safeguarding your Business From Unpredictable Events

Safeguarding your Business From Unpredictable Events
by Lee Sandwith.

What you'll learn:

The types of events to plan for
Developing a plan and what to plan for
How to measure the risk in your business and actions to take

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How to Build a Community Online and Offline

How to Build a Community Online and Offline
by Kirrily Romero.

What you'll learn:

How community can be used to help grow your business – and what kind of business it might suit
What is needed to build a community
Platforms and tools to help you grow and manage a community.

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The Art of Social Selling

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Social Media Marketing 101

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Create a Professional WordPress Website in Under 2 Hours

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How to Undertake a Digital Audit on your Own Business

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Rapidly Transition your Retail Store Online

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Create an Ecommerce Website with Shopify

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Simple Steps to Build Your Website

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UX & UI - Fundamentals for a Knock-Out Website

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Get Going on Google Analytics

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