Watch our webinar replays
The Digital Solutions program has been running since 2018. In that time, we have delivered dozens of informative, engaging webinars to our participants—and you can watch them all right here.
How to view a webinar
You can watch every webinar replay from this page. Here's how you do it!
- Scroll through the webinar categories and topics below
- Click the cross next to 'Webinar Details' to read what's covered in each webinar
- Click play on the webinar of your choice
- Once the webinar starts playing, click the 'expand' button in the bottom right-hand corner
- The video will expand to full screen
- Once you've finished the webinar, simply click the same button in the bottom right-hand corner to minimise the video and continue scrolling through our webinars!
Social Media Webinars
Write your awesome label here.
Facebook Ad Campaigns
Webinar Details
Finding the Best Audiences to Target in your Facebook Ad Campaigns
by Dan Pinne.
What you'll learn:
- How to discover the highest converting audiences to target with your campaigns
- What you setup to unlock these audiences
- How to implement them into your advertising campaigns so your ads are being seen by the right people
- How to stop wasting money in your ad campaigns on irrelevant audiences
- During the webinar you will follow along as we show the possibilities and then show you within ads manager, how you setup the campaigns
Write your awesome label here.
Instagram Advertising
Webinar Details
Instagram Advertising
by Dan Pinne.
What you'll learn:
- Why you should be considering Instagram advertising in your advertising strategy
- What type of businesses and ads should be advertising on Instagram
- How to setup an Instagram advertising campaign and find the right audiences on Instagram
Write your awesome label here.
Facebook Messenger Chatbots
Webinar Details
Facebook Messenger Chatbots
by Dan Pinne.
What you'll learn:
- What is a Facebook Messenger Chatbot and how do they work
- Why Facebook Messenger is a simple and cost-effective way to grow your business
- Examples and results of successful Facebook Messenger bots
- How to get started with a Facebook Messenger chatbot for free in under 20 minutes
- Get a live demonstration and behind the scenes look at a Facebook Messenger Chatbot
Write your awesome label here.
Social Media Influencers
Webinar Details
How to Find and Engage with Social Media Influencers
by Kirri Romero.
What you'll learn:
- How to identify appropriate influencers for your brand
- The best way to approach influencers
- How to measure results
Write your awesome label here.
Manage Your Social Media Platforms All in One
Webinar Details
Manage your Social Media Platforms All in One
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Various social media management platforms
- Adapting content to suit multiple social media posts
- Setting up and linking to your social media accounts
- Scheduling, monitoring, and responding to posts
Write your awesome label here.
Enhancing Your Personal Brand on LinkedIn
Webinar Details
Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The benefits of using LinkedIn for your personal brand
- How to pinpoint your unique personal brand (because it already exists)
- How to build an influential presence using the platform’s available methods
Write your awesome label here.
How to Create Effective Social Media Profiles
Webinar Details
How to Create Effective Social Media Profiles
by Clarissa Harris.
by Clarissa Harris.
What you'll learn:
- The importance of your basic social settings (i.e. account name, URL, and privacy)
- How branding works on various social media platforms
- The power of a succinct, engaging social bio
- Using your profile to usher social users into your sales stream
Write your awesome label here.
Facebook & Instagram Christmas Ad Campaigns
Webinar Details
Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- The online buying habits of Facebook and Instagram users and how they want to shop online
- Which audiences to target during this period to outperform your competitors
- How to set up ads without blowing your budget and making a return
Write your awesome label here.
Instagram Hacks to Boost Business
Webinar Details
Instagram Hacks to Boost Business
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- How to use Instagram Stories (from templates to content ideas)
- How to use IGTV (from creating your own channel to content that performs well)
- Why Shoppable Instagram Feeds are a must if you sell visually appealing products
- Tips for approaching Instagram Influencers
Write your awesome label here.
Social Media Marketing
Webinar Details
Social Media Marketing
by Kirrily Romero.
What you'll learn:
- Setting goals and choosing the best social media channel for your business
- What you'll need to get started—from understanding your voice to what content you'll need for posting
- Tools to get you started with active, engaging social media accounts
- What to measure to understand how your strategy is working
Manage your Social Media Platforms All in One
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Various social media management platforms
- Adapting content to suit multiple social media posts
- Setting up and linking to your social media accounts
- Scheduling, monitoring, and responding to posts
Write your awesome label here.
Sell Products on Social Media
Webinar Details
Sell Products on Social Media
by Kirrily Romero.
What you'll learn:
- How to set up a Facebook Shop
- How to connect your Facebook Shop with your Business Profile Instagram account to create a Shoppable Instagram feed
- How to create Buyable Pins on Pinterest
- The most effective types of product images for receiving clicks
Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- The online buying habits of Facebook and Instagram users and how they want to shop online
- Which audiences to target during this period to outperform your competitors
- How to set up ads without blowing your budget and making a return
Write your awesome label here.
Boost your Business with Facebook Advertising
Webinar Details
Boost your Business through Facebook Advertising
by Dan Pinne.
What you'll learn:
- How Facebook advertising works
- Setting up an effective Facebook ad
- Tracking your ad’s success
- The do’s and don’ts of Facebook advertising
Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The benefits of using LinkedIn for your personal brand
- How to pinpoint your unique personal brand (because it already exists)
- How to build an influential presence using the platform’s available methods
Write your awesome label here.
Engage Real Followers on Instagram
Webinar Details
Engage Real Followers on Instagram
by Briana Cowan.
by Briana Cowan.
What you'll learn:
- Create a content plan for your business
- Repurpose content to reduce workload
- Use different types of media to create content
- Outsource content—where to find reliable copywriters?
Write your awesome label here.
The Art of Social Selling
Webinar Details
The Art of Social Selling
by Con Sotidis.
by Con Sotidis.
What you'll learn:
- Developing a stronger brand and profile
- Growing a large, focused, evangelical community of potential customers, clients, and partners using LinkedIn
- Creating warm leads by moving people from social media engagement to booking meetings
- Converting your fans to sales leads and opportunities
Manage your Social Media Platforms All in One
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Various social media management platforms
- Adapting content to suit multiple social media posts
- Setting up and linking to your social media accounts
- Scheduling, monitoring, and responding to posts
Write your awesome label here.
Facebook for Small Business Simplified
Webinar Details
Facebook for Small Business Simplified
by Anna Czermak.
by Anna Czermak.
What you'll learn:
- The benefits Facebook can offer your small business
- Setting up and customising a Facebook page for your small business
- Effectively using and managing your business page
- Targeting your audience and building a following
- Creating and sharing effective content that works to keep followers
- Tips, etiquette and functionality
Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The benefits of using LinkedIn for your personal brand
- How to pinpoint your unique personal brand (because it already exists)
- How to build an influential presence using the platform’s available methods
Write your awesome label here.
Trending Social Media Platforms TikTok and Clubhouse
Webinar Details
Trending Social Media Platforms: TikTok and Clubhouse
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- An understanding of both apps
- Examples of how people are using them for business
- How to develop a strategy for both TikTok and Clubhouse for your business
Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- The online buying habits of Facebook and Instagram users and how they want to shop online
- Which audiences to target during this period to outperform your competitors
- How to set up ads without blowing your budget and making a return
Write your awesome label here.
Social Media Marketing 101
Webinar Details
Social Media Marketing 101
by Clarissa Harris.
by Clarissa Harris.
What you'll learn:
- Why social media is important for small business
- Which platforms will drive the most customers to your small business
- Creating a content distribution strategy to maintain a consistent brand
- Utilising social media management tools to schedule posts and analyse performance
Write your awesome label here.
Marketing your Business via Facebook and Instagram
Webinar Details
Marketing your Business via Facebook and Instagram
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- Facebook (shop, pages, groups, messenger, and ads)
- Instagram (shop, stories, reels, IGTV, and DM)
- Things to consider when putting together your strategy for success
- Things to watch out for when marketing on these platforms
Manage your Social Media Platforms All in One
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Various social media management platforms
- Adapting content to suit multiple social media posts
- Setting up and linking to your social media accounts
- Scheduling, monitoring, and responding to posts
Write your awesome label here.
- -
Webinar Details
Trending Social Media Platforms: TikTok and Clubhouse
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- An understanding of both apps
- Examples of how people are using them for business
- How to develop a strategy for both TikTok and Clubhouse for your business
Christmas Online: Facebook & Instagram Christmas Ad Campaigns
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- The online buying habits of Facebook and Instagram users and how they want to shop online
- Which audiences to target during this period to outperform your competitors
- How to set up ads without blowing your budget and making a return
Write your awesome label here.
- -
Webinar Details
Facebook for Small Business Simplified
by Anna Czermak.
by Anna Czermak.
What you'll learn:
- The benefits Facebook can offer your small business
- Setting up and customising a Facebook page for your small business
- Effectively using and managing your business page
- Targeting your audience and building a following
- Creating and sharing effective content that works to keep followers
- Tips, etiquette and functionality
Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The benefits of using LinkedIn for your personal brand
- How to pinpoint your unique personal brand (because it already exists)
- How to build an influential presence using the platform’s available methods
Websites and SEO
Write your awesome label here.
Create a Professional WordPress Website in Under 2 Hours
Webinar Details
eHow to Create a Professional WordPress Website in Under 2 Hours
by Brett Melville.
by Brett Melville.
What you'll learn:
- Why WordPress?
- Register a domain
- Buying hosting
- Buying email hosting
- Connecting domain and hosting
- Email setup with Gsuite
- Install WordPress (free) with Cpanel
- Finding a premium theme on Themeforest
- Using premium theme documentation
- Install theme
- Install demo website
- Change content
- Upload logo
- Add users
- Add page
- Add post
- Add images
- Compress images
- Where to get high resolution images
- Change menu items
- Add plugins
- Handy plugins to install (SEO, Redirects, Cache)
- Where to get help with WordPress if you get stuck
Write your awesome label here.
How to Optimise Google to Get More Customers
Webinar Details
How to Optimise Google to Get More Customers
by Brett Melville.
by Brett Melville.
What you'll learn:
- How to create an account and claim your business
- The process of verifying your account
- Populating your data and optimising for SEO
Write your awesome label here.
Beginner SEO: Technical and Keyword
Webinar Details
Beginner SEO: Technical and Keyword
by Brett Melville.
by Brett Melville.
What you'll learn:
- Why SEO is critical for the success of your business
- Simple steps to optimise your website’s SEO
- How to choose the best keywords for your
- business
Write your awesome label here.
Intermediate SEO: How to Write Content with Keywords
Webinar Details
Intermediate SEO: How to Write Content with Keywords
by Brett Melville
by Brett Melville
What you'll learn:
- How to write content with the keywords
- Methods to ensure your website content matches the user’s intent
- On-page SEO
- How to determine what sort of content to write for effective SEO
Write your awesome label here.
Advanced SEO: How to Build Links
Webinar Details
Advanced SEO: How to Build Links
by Brett Melville.
by Brett Melville.
What you'll learn:
- Various forms of content in which you can embed links
- Link building best practices
- Options for SEO link building software
- How to pitch your content to start building links
Write your awesome label here.
Attracting new Customers and Leads to your Website
Webinar Details
Attracting new Customers and Leads to your Website
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- How to understand your audience
- How to develop a value proposition
- Marketing channels and demographics
- Measurement
Write your awesome label here.
Google Analytics Dashboard Deep Dive
Webinar Details
Google Analytics Dashboard Deep Dive
by Vicky Trainor.
by Vicky Trainor.
What you'll learn:
- Traffic sources and bounce rates
- Pages visited and user behaviour
- Conversions and revenue
- Applying the data you discover to enhance your website’s performance
Write your awesome label here.
Basics of Website Development
Webinar Detail
Basics of Website Development
by Brett Melville.
What you'll learn:
- Choosing a domain name and registering it
- Content Management Systems—Managed vs Hosted
- Website hosting
- Connecting hosting to domain name
- Installing WordPress - Planning your content (text, images and content)
Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The benefits of using LinkedIn for your personal brand
- How to pinpoint your unique personal brand (because it already exists)
- How to build an influential presence using the platform’s available methods
Write your awesome label here.
Boost your Website Traffic & Engage Audience through UX
Webinar Details
Boost your Website Traffic & Engage Audience through UX
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- The basic elements of good UX design
- Factors including visual design, accessibility, interaction, and performance
- Using analytics to pinpoint where you lose customers in their journey
Write your awesome label here.
How to Undertake a Digital Audit on your Own Business
Webinar Details
How to Undertake a Digital Audit on your Own Business
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- Why to audit your online presence
- Identifying goals and targets
- Auditing your website
- Auditing social media accounts
- Auditing your My Business Account
- Auditing tools and tips
Write your awesome label here.
Rapidly Transition your Retail Store Online
Webinar Detail
How to Rapidly Transition your Retail Store Online
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- The basics of e-commerce success
- Short-term strategies for making sales right away
- How to list your products on platforms that already have traffic
- Long-term strategies for marking sales online
- Where to go for building your own online store website
- Different traffic strategies
Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The benefits of using LinkedIn for your personal brand
- How to pinpoint your unique personal brand (because it already exists)
- How to build an influential presence using the platform’s available methods
Write your awesome label here.
Create an Ecommerce Website with Shopify
Webinar Details
Create an Ecommerce Website with Shopify
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- Why Shopify is a reliable online store builder for small business
- How you can customise Shopify templates to suit your brand
- Tips to ensure you build a website with a strong UX (user experience)
Write your awesome label here.
Get Found on Google with SEO
Webinar Details
Get Found on Google with SEO
by Matt Cowdell.
by Matt Cowdell.
What you'll learn:
- Why SEO is critical for the success of your business
- Simple steps to optimise your website’s SEO
- Finding the best keywords for your industry using Google Keyword Planner tool
- How Google My Business can enhance your online presence
- SEO tips: what to do and what not to do
Write your awesome label here.
Simple Steps to Build Your Website
Webinar Details
Simple Steps to Build Your Website
by Jason Townsend.
by Jason Townsend.
What you'll learn:
- Where and how to buy a domain name and website hosting
- Structuring a basic website for easy user navigation
- The power of content builders/content management systems
- How to use open-source website builders such as WordPress
Write your awesome label here.
UX & UI - Fundamentals for a Knock-Out Website
Webinar Details
UX & UI - Fundamentals for a Knock-Out Website
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- An overview of the fundamentals of UX principles and UI design
- Why UX and UI is important for a high converting and engaging website and online presence
- Examples & case study of strong UI & UX websites
- Fundamentals of UX & UI
Enhancing Your Personal Brand on LinkedIn
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The benefits of using LinkedIn for your personal brand
- How to pinpoint your unique personal brand (because it already exists)
- How to build an influential presence using the platform’s available methods
Write your awesome label here.
Get Going on Google Analytics
Webinar Details
Get Going on Google Analytics
by Brett Melville.
What you'll learn:
- Understanding the Google Analytics dashboard
- Key data that can inform your business activities
- Applying the data you discover to enhance your website’s performance
Online Content and Marketing
Write your awesome label here.
Video Marketing
Webinar Details
Video Marketing for Small Business
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- Why you need video to market your business
- The types of video to create to engage customers
- How to plan a video from start to finish
- Tools for creating video easily
- Quick demonstration of producing and editing a video in real time
Write your awesome label here.
Visual Marketing with Canva
Webinar Details
Visual Marketing with Canva for your Small Business
by Kirri Romero.
by Kirri Romero.
What you'll learn:
- Use Canva’s comprehensive editing panel
- Utilise existing templates and stock images/illustrations
- Design an effective piece of visual marketing
Write your awesome label here.
Target Demographics in Your Digital Marketing Campaign
Webinar Details
How to Target Demographics in Your Digital Marketing Campaign
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- How to use available data (i.e. competitor analysis)
- How to use Facebook Insights to determine your audience’s demographics
- How to use Facebook Ads to find your audience
Write your awesome label here.
Digital Storytelling: Part 1
Webinar Details
Digital Storytelling: Part 1
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- What is storytelling?
- What is digital storytelling?
- Why is digital storytelling important?
Write your awesome label here.
Digital Storytelling: Part 2
Webinar Details
Digital Storytelling: Part 2
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- The authenticity of a business lies in its “voice”
- A human focus will capture and maintain an audience’s attention
- Every story is unique
Write your awesome label here.
Digital Storytelling: Part 3
Webinar Details
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
Festive Email Marketing
Webinar Details
Christmas Online: Festive Email Marketing
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- Best tactics for your email program, including tips to overcome deliverability issues
- Tweaks and considerations for Christmas – and aligning to COVID
- Content, tools and ho ho ho heaps of ideas for content.
Write your awesome label here.
Create and Plan Your Blogging Content
Webinar Details
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
How and Why You Should Start Podcasting
Webinar Details
How and Why You Should Start Podcasting
by Jenn Donovan.
by Jenn Donovan.
What you'll learn:
- The benefits of podcasting as a small business
- How to determine whether your business is cut out for podcasting
- Ways to generate ample content to sustain an ongoing podcast
- Essential equipment required for good quality production
- Low-cost tools and platforms for recording, editing, and sharing your podcast
Write your awesome label here.
Meet Customers' Needs during COVID-19
Webinar Details
Christmas Online: Meet Customers' Needs during COVID-19
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- Online marketing options and approaches for Christmas during COVID
- Examples galore
- Tools and timelines to help you plan and generate ideas to help maximise this time of year online.
Write your awesome label here.
Digital Marketing Essentials
Webinar Details
Digital Marketing Essentials
by Lee Sandwith.
What you'll learn:
- The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
- Building an effective strategy
- Developing realistic goals
- Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
Design Like a Pro with Canva
Webinar Details
Designing with Canva
by Jo ChunYan.
What you'll learn:
- Understanding the importance of having a consistent online brand presence and visual marketing
- The benefits of using Canva to speed up branded content for your business
- The basic functions, elements and features of Canva (for both paid and free versions)
- Best practices for creating head-turning, action prompting content quickly and effectively
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
Create and Plan Online Content
Webinar Details
How to Create & Plan Content for your Business
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- Create a content plan for your business
- Repurpose content to reduce workload
- Use different types of media to create content
- Outsource content—where to find reliable copywriters?
Write your awesome label here.
iPhone Video Production: Scripting
Webinar Details
iPhone Video Production: Scripting
by Mia De Rauch.
by Mia De Rauch.
What you'll learn:
- Platforms and target audiences
- How to get started
- The elements of writing (structure and hook)
- How do you read? (writing to suit your speaking style)
Write your awesome label here.
iPhone Video Production: Filming
Webinar Details
iPhone Video Production: Filming
by Mia De Rauch.
by Mia De Rauch.
What you'll learn:
- The benefits of filming with your phone
- Preparing your video
- Best filming practices
- Best apps to make things easier
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
iPhone Video Production: Editing
Webinar Details
iPhone Video Production: Editing
by Mia De Rauch.
by Mia De Rauch.
What you'll learn:
- Formats and platforms
- Editing Apps (which ones are the best)
- iMovie on your iPhone
- InShot on your iPhone
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
The Power of Consumers
Webinar Details
The Power of Consumers
by Zali Garrety.
by Zali Garrety.
What you'll learn:
- Understand the value of placing your customers at the heart of your marketing strategy
- Clearly identify your ideal client with a seven-step process
- Get the detailed blueprint on how to discover what matters to your clients, what brands appeal, what media they consume and what words and images to use. No more guesswork required
- Adopt a formulaic process that takes those insights and brings them to life in your marketing strategy in a way that delights your target audience at every interaction
- Turn your customers into raving fans
- A five point framework
Write your awesome label here.
Elevate Your Branding Visual Basics for Beginners
Webinar Details
Elevate Your Branding Visual Basics for Beginners
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: An overview of the essential elements that make up a cohesive visual brand identity
- Why cohesive branding is important for growing your business, building trust and communicating effectively
- Examples of strong brand identities
- Crafting a visual brand identity
- Starting with your brand personality & values
- Branding with your best customer in mind
- Bringing this out visually in a mood board
- Deconstructing your moodboard into the different essentials
- Must dos, tips and best practice for the branding essentials
- Logo - how to apply to your website, social media
- Colour palette - how to create a strong brand palette
- Typography - the 4 levels of typography and resources
- Imagery, texture - how to select the right photography
- Layout - spacing and working with all the elements
Write your awesome label here.
Elevate Your Branding Brand New You
Webinar Details
Elevate Your Branding Brand New You
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: An overview and examples on strong personal brands from various industries
- How a strong personal brand can grow your business or be used to promote a service or product
- Exercise: Defining your personal brand vision and mission
- Exercise: Defining your personal brand values
- Practices, must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding
- for cultivating authenticity
- for building trust on your website
- for building credibility online via social media
- for a strong product or serviced based offering
- for creating strong networks and communities
- Exercise: Determining clear next steps and key actions that are aligned with your personal brand
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
Elevate Your Branding Finding Your Brand Voice
Webinar Details
Elevate Your Branding Finding Your Brand Voice
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
- Examples of businesses that have a unique brand voice and brand personality
- What this means for brands when it comes to building trust, connection, awareness and recognition
- Exercise: Defining your brand personality and voice
- How your brand makes others feel
- How your customers describe your brand
- How you want customers to describe your voice
- What makes your voice, personality and brand different
- Practices, must dos and strategies on how to apply your brand voice and personality to your business
- In your copy, your content, look and feel, typography
- Doubling down on the things that make you different
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
Organic Media Reach
Webinar Details
Organic Media Reach
by Georgie Cavanagh.
by Georgie Cavanagh.
What you'll learn:
- What is PR?
- Why is it super important as a small, medium or large business that you ensure you are including PR in your marketing mix?
- Good examples of PR case studies
- How to start small with PR
- Some simple PR tips
Write your awesome label here.
The Power of Influencer Marketing
Webinar Details
The Power of Influencer Marketing
by Georgie Cavanagh.
by Georgie Cavanagh.
What you'll learn:
- The basics of influencer marketing
- Techniques to assist in growing your own social media channels
- How much spend to allocate to invest into influencer marketing initially
- The steps to take following influencer marketing to ensure you further your message and complete the marketing circle
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Webinar Details
Elevate Your Branding Finding Your Brand Voice
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
- Examples of businesses that have a unique brand voice and brand personality
- What this means for brands when it comes to building trust, connection, awareness and recognition
- Exercise: Defining your brand personality and voice
- How your brand makes others feel
- How your customers describe your brand
- How you want customers to describe your voice
- What makes your voice, personality and brand different
- Practices, must dos and strategies on how to apply your brand voice and personality to your business
- In your copy, your content, look and feel, typography
- Doubling down on the things that make you different
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
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Webinar Details
Elevate Your Branding Brand New You
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: An overview and examples on strong personal brands from various industries
- How a strong personal brand can grow your business or be used to promote a service or product
- Exercise: Defining your personal brand vision and mission
- Exercise: Defining your personal brand values
- Practices, must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding
- for cultivating authenticity
- for building trust on your website
- for building credibility online via social media
- for a strong product or serviced based offering
- for creating strong networks and communities
- Exercise: Determining clear next steps and key actions that are aligned with your personal brand
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Online Business
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How to Take Your Business Online
Webinar Details
How to Take Your Business Online
by Jenn Donovan.
by Jenn Donovan.
What you'll learn:
- Set up a business email account
- Set up a basic social media presence
- Determine the kind of business website to develop
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Enhance Your Digital Presence
Webinar Details
Enhance your Digital Presence
by Briana Cowan.
by Briana Cowan.
What you'll learn:
- Strategies to build a strong online presence
- How to register with Google My Business
- Ideas for creating a simple website/landing page
- Social media platforms (Facebook and Instagram)
- Examples of hotels and pubs succeeding with social media
- A content strategy to map out content that will drive business
- Love your local online
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How to Develop Your Online Sales Strategy
Webinar Details
How to Develop Your Online Sales Strategy
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- The components of an online sales strategy
- Great sales motivators for online customers
- Tools and software to incorporate into a strong sales strategy
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Introduction to Data Analytics
Webinar Details
Introduction to Data Analytics
by Carlo Meneguzzi.
by Carlo Meneguzzi.
What you'll learn:
- The importance of properly analysed data for small business
- How to track customers at different stages of the sales cycle
- Low-cost methods for data collection
- Valuable online tools for data analysis and reporting
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Using Data Driven Decision Making for Your Business
Webinar Details
Using Data Driven Decision Making for Your Business
by Matt Cowdell.
by Matt Cowdell.
What you'll learn:
- Examples of data-driven decisions made by successful companies
- Collecting the right data to address specific strategic questions
- How to present clean, organised data for analysis
- How to analyse data to influence business decisions
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How to Respond to Reviews and Customer Feedback Online
Webinar Details
How to Respond to Reviews and Customer Feedback Online
by Rohit Thomas.
by Rohit Thomas.
What you'll learn:
- The best techniques to diffuse conflict in your response to negative reviews
- The dangers of not responding to negative reviews/feedback
- When to move the situation offline
- Open-mindedness: using customer feedback to improve the quality of your business
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Create Email Campaigns with Mailchimp
Webinar Details
Create Email Campaigns with Mailchimp
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- The significance or email marketing for your small business
- Incorporating email marketing in your digital strategy
- Building a targeted email list
- Writing effective subject lines and campaign content
- Creating engaging designs for your campaigns
- Rules and etiquette—the dos and don’ts of email marketing
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How to Fund your Campaign on Kickstarter
Webinar Details
How to Fund your Campaign on Kickstarter
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- How to set up an account with Kickstarter and start your first campaign
- Key elements to include in your campaign to generate buzz and attract investors
- How to set campaign objectives
- How to achieve maximum reach and marketability with your campaign
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How To Run an Online Course
Webinar Details
How To Run an Online Course
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- Structuring your online course
- Creating course material
- Delivery methods
- Pricing and marketing
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How To Run an Online Event with Eventbrite
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How To Run an Online Event with Eventbrite
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- The pros and cons of this platform
- How to set up an event
- Tips to get the most out of this platform for your event
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How To Learn the Ins and Outs of CRM
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How To Learn the Ins and Outs of CRM
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
This workshop will walk through the most common CRMs for small business so you can understand the pros, cons, features, and tools of each, and gain clearer understanding of what your business needs from a CRM.
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Establish your Business Values
Webinar Details
Establish your Business Values
by Helen Thomas.
by Helen Thomas.
What you'll learn:
- The benefits of having clear business values
- How to identify and articulate a unique set of values for your business
- Setting yourself up to be accountable to your business values
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Cyber Security for Small Business
Webinar Details
Cyber Security for Small Business
by Jo Lambie.
by Jo Lambie.
What you'll learn:
- Developing a cyber security plan
- How often you should back up and update computers
- Securing your website and protecting customer information
- Potential losses—credit card details, personal data, and login information
- General cyber security mindset
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Business Goals and Budgets for Going Online
Webinar Details
Business Goals and Budgets for Going Online
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- What are your set up costs, maintenance and hosting expenses
- Basics of a lean digital strategy that can be scaled
- The pros and cons of DIY vs getting a professional to assist.
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Safeguarding your Business From Unpredictable Events
Webinar Details
Safeguarding your Business From Unpredictable Events
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- The types of events to plan for
- Developing a plan and what to plan for
- How to measure the risk in your business and actions to take
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How to Build a Community Online and Offline
Webinar Details
How to Build a Community Online and Offline
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- How community can be used to help grow your business – and what kind of business it might suit
- What is needed to build a community
- Platforms and tools to help you grow and manage a community.
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Digital Business Trends in 2021
Webinar Details
Digital Business Trends in 2021
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- Using your social media more productively
- Creating live interactions digitally to keep your customers engaged
- Working with a remote workforce
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Get Your Business Focus Back in 2021
Webinar Details
Get Your Business Focus Back in 2021
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- Identifying priorities and what is important to your business
- How to seek out inspiration and get your mojo back
- What are opportunities for growth and how to seek them out
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Webinar Details
How to Build a Community Online and Offline
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- How community can be used to help grow your business – and what kind of business it might suit
- What is needed to build a community
- Platforms and tools to help you grow and manage a community.
Write your awesome label here.
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Webinar Details
Safeguarding your Business From Unpredictable Events
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- The types of events to plan for
- Developing a plan and what to plan for
- How to measure the risk in your business and actions to take
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