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Online Marketing and Content Webinars
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You can watch every Online Marketing and Content Webinar replay from this page. Here's how you do it!
- Scroll through the webinar topics below
- Click the cross next to 'Webinar Details' to read what's covered in each webinar
- Click play on the webinar of your choice
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- The video will expand to full screen
- Once you've finished the webinar, simply click the same button in the bottom right-hand corner to minimise the video and continue scrolling through our webinars!
Write your awesome label here.
Video Marketing
Webinar Details
Video Marketing for Small Business
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- Why you need video to market your business
- The types of video to create to engage customers
- How to plan a video from start to finish
- Tools for creating video easily
- Quick demonstration of producing and editing a video in real time
Write your awesome label here.
Visual Marketing with Canva
Webinar Details
Visual Marketing with Canva for your Small Business
by Kirri Romero.
by Kirri Romero.
What you'll learn:
- Use Canva’s comprehensive editing panel
- Utilise existing templates and stock images/illustrations
- Design an effective piece of visual marketing
Write your awesome label here.
Target Demographics in Your Digital Marketing Campaign
Webinar Details
How to Target Demographics in Your Digital Marketing Campaign
by Dan Pinne.
by Dan Pinne.
What you'll learn:
- How to use available data (i.e. competitor analysis)
- How to use Facebook Insights to determine your audience’s demographics
- How to use Facebook Ads to find your audience
Write your awesome label here.
Digital Storytelling: Part 1
Webinar Details
Digital Storytelling: Part 1
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- What is storytelling?
- What is digital storytelling?
- Why is digital storytelling important?
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Digital Storytelling: Part 2
Webinar Details
Digital Storytelling: Part 2
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- The authenticity of a business lies in its “voice”
- A human focus will capture and maintain an audience’s attention
- Every story is unique
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Digital Storytelling: Part 3
Webinar Details
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
Festive Email Marketing
Webinar Details
Christmas Online: Festive Email Marketing
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- Best tactics for your email program, including tips to overcome deliverability issues
- Tweaks and considerations for Christmas – and aligning to COVID
- Content, tools and ho ho ho heaps of ideas for content.
Write your awesome label here.
Create and Plan Your Blogging Content
Webinar Details
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
How and Why You Should Start Podcasting
Webinar Details
How and Why You Should Start Podcasting
by Jenn Donovan.
by Jenn Donovan.
What you'll learn:
- The benefits of podcasting as a small business
- How to determine whether your business is cut out for podcasting
- Ways to generate ample content to sustain an ongoing podcast
- Essential equipment required for good quality production
- Low-cost tools and platforms for recording, editing, and sharing your podcast
Write your awesome label here.
Meet Customers' Needs during COVID-19
Webinar Details
Christmas Online: Meet Customers' Needs during COVID-19
by Kirrily Romero.
by Kirrily Romero.
What you'll learn:
- Online marketing options and approaches for Christmas during COVID
- Examples galore
- Tools and timelines to help you plan and generate ideas to help maximise this time of year online.
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Digital Marketing Essentials
Webinar Details
Digital Marketing Essentials
by Lee Sandwith.
What you'll learn:
- The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
- Building an effective strategy
- Developing realistic goals
- Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
Design Like a Pro with Canva
Webinar Details
Designing with Canva
by Jo ChunYan.
What you'll learn:
- Understanding the importance of having a consistent online brand presence and visual marketing
- The benefits of using Canva to speed up branded content for your business
- The basic functions, elements and features of Canva (for both paid and free versions)
- Best practices for creating head-turning, action prompting content quickly and effectively
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
Create and Plan Online Content
Webinar Details
How to Create & Plan Content for your Business
by Lee Sandwith.
by Lee Sandwith.
What you'll learn:
- Create a content plan for your business
- Repurpose content to reduce workload
- Use different types of media to create content
- Outsource content—where to find reliable copywriters?
Write your awesome label here.
iPhone Video Production: Scripting
Webinar Details
iPhone Video Production: Scripting
by Mia De Rauch.
by Mia De Rauch.
What you'll learn:
- Platforms and target audiences
- How to get started
- The elements of writing (structure and hook)
- How do you read? (writing to suit your speaking style)
Write your awesome label here.
iPhone Video Production: Filming
Webinar Details
iPhone Video Production: Filming
by Mia De Rauch.
by Mia De Rauch.
What you'll learn:
- The benefits of filming with your phone
- Preparing your video
- Best filming practices
- Best apps to make things easier
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
iPhone Video Production: Editing
Webinar Details
iPhone Video Production: Editing
by Mia De Rauch.
by Mia De Rauch.
What you'll learn:
- Formats and platforms
- Editing Apps (which ones are the best)
- iMovie on your iPhone
- InShot on your iPhone
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
The Power of Consumers
Webinar Details
The Power of Consumers
by Zali Garrety.
by Zali Garrety.
What you'll learn:
- Understand the value of placing your customers at the heart of your marketing strategy
- Clearly identify your ideal client with a seven-step process
- Get the detailed blueprint on how to discover what matters to your clients, what brands appeal, what media they consume and what words and images to use. No more guesswork required
- Adopt a formulaic process that takes those insights and brings them to life in your marketing strategy in a way that delights your target audience at every interaction
- Turn your customers into raving fans
- A five point framework
Write your awesome label here.
Elevate Your Branding Visual Basics for Beginners
Webinar Details
Elevate Your Branding Visual Basics for Beginners
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: An overview of the essential elements that make up a cohesive visual brand identity
- Why cohesive branding is important for growing your business, building trust and communicating effectively
- Examples of strong brand identities
- Crafting a visual brand identity
- Starting with your brand personality & values
- Branding with your best customer in mind
- Bringing this out visually in a mood board
- Deconstructing your moodboard into the different essentials
- Must dos, tips and best practice for the branding essentials
- Logo - how to apply to your website, social media
- Colour palette - how to create a strong brand palette
- Typography - the 4 levels of typography and resources
- Imagery, texture - how to select the right photography
- Layout - spacing and working with all the elements
Write your awesome label here.
Elevate Your Branding Brand New You
Webinar Details
Elevate Your Branding Brand New You
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: An overview and examples on strong personal brands from various industries
- How a strong personal brand can grow your business or be used to promote a service or product
- Exercise: Defining your personal brand vision and mission
- Exercise: Defining your personal brand values
- Practices, must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding
- for cultivating authenticity
- for building trust on your website
- for building credibility online via social media
- for a strong product or serviced based offering
- for creating strong networks and communities
- Exercise: Determining clear next steps and key actions that are aligned with your personal brand
Digital Storytelling: Part 3
by Isabelle Fennessy & Fraser Baker.
by Isabelle Fennessy & Fraser Baker.
What you'll learn:
- Experimenting with different story structures for high impact
- Using social media to produce and share your story
- Ways to add a voice over and soundtrack to video
Write your awesome label here.
Elevate Your Branding Finding Your Brand Voice
Webinar Details
Elevate Your Branding Finding Your Brand Voice
by Jo ChunYan.
by Jo ChunYan.
What you'll learn:
- Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
- Examples of businesses that have a unique brand voice and brand personality
- What this means for brands when it comes to building trust, connection, awareness and recognition
- Exercise: Defining your brand personality and voice
- How your brand makes others feel
- How your customers describe your brand
- How you want customers to describe your voice
- What makes your voice, personality and brand different
- Practices, must dos and strategies on how to apply your brand voice and personality to your business
- In your copy, your content, look and feel, typography
- Doubling down on the things that make you different
How to Create and Plan your Blogging Content
by Sam McFarlane.
by Sam McFarlane.
What you'll learn:
- Create a content plan for your blog
- Repurpose content to reduce workload
- Use different types of media to create blog content
- Outsource blog content—where to find reliable copywriters?
Write your awesome label here.
Organic Media Reach
Webinar Details
Organic Media Reach
by Georgie Cavanagh.
by Georgie Cavanagh.
What you'll learn:
- What is PR?
- Why is it super important as a small, medium or large business that you ensure you are including PR in your marketing mix?
- Good examples of PR case studies
- How to start small with PR
- Some simple PR tips
Write your awesome label here.
The Power of Influencer Marketing
Webinar Details
The Power of Influencer Marketing
by Georgie Cavanagh.
by Georgie Cavanagh.
What you'll learn:
- The basics of influencer marketing
- Techniques to assist in growing your own social media channels
- How much spend to allocate to invest into influencer marketing initially
- The steps to take following influencer marketing to ensure you further your message and complete the marketing circle
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