Tis’ the season for big sales, so we sat down with marketing expert and long-term Digital Solutions mentor Kirri Romero to learn how to make the most of it at this stage in the year.
![](https://lwfiles.mycourse.app/asbas-public/16d286e735d16a6aaab0e99e93b481ac.jpeg)
The Christmas period is well and truly upon us, and with it comes a wave of over AU$11bn in national consumer spending.
Whether you’re in the gifting and retail sector or a different niche, the festive season is ripe with seasonal sales opportunities for a wide range of industries from health to tech and everything in between.
Just ask marketing expert Kirri Romero, founder of The Online Fix and long-term Digital Solutions mentor at Melbourne Innovation Centre.
“While it may be the rundown to closure for some in professional services, if you’re in ecommerce or have a product or service you can sell online, the Christmas period is intense,” Kirri advises.
“Even if you’re not a gifting-style business, just about every industry seems to see a peak as people get ready to go on holidays. It presents a world of opportunity as people rush to get everything done before the year ends, so I encourage businesses to really understand the seasonal rush.”
Kirri - who has led teams of 30+ on digital projects and now works with hundreds of businesses each year across multiple sectors - says thinking ahead is key.
“Ideally, you need to have thought of your strategy months in advance. Things like campaigns, and collaborations take time and planning. There are so many opportunities but if you don’t pre-plan, you tend to miss the boat.”
But if you haven’t implemented your seasonal strategy, don’t fret. There are some last minute tactics you can employ to boost your marketing this season. Here are Kirri’s three top tips:
Tip 1: Run a paid promotion on social media
![](https://lwfiles.mycourse.app/asbas-public/3852bbac62e292d7d3b585c0670f3ace.jpeg)
Tip 2: Increase your average sale amount
![](https://lwfiles.mycourse.app/asbas-public/7998be19f3f66eaa618f329d8938fb1f.jpeg)
Tip 3: Put your email list to good use
![](https://lwfiles.mycourse.app/asbas-public/4c38d98170bd108929f3b941bdf93b09.jpeg)