The Pet Nanny is a
family owned and run boutique pet service that has been in operation since
2013. When COVID-19 struck in 2020 and lockdown stopped all business, Adam
Duffy was at a loss—so he focussed on improving his knowledge base with the Digital Solutions program.
The business delivers personalised dog walking, pet minding from the client’s home, and house sitting. Prior to the pandemic, client generation mostly came from social media, free online local listings, and a website. Adam had also utilised online booking software, which made the business more streamlined.
Lockdown had a devastating impact on The Pet Nanny. “I was unable to work, and therefore was unable to make an income,” Adam shares. In desperate need of guidance, he discovered that assistance was available through the Digital Solutions program.
“Through mentoring, I learned more about what is on offer in the digital market to businesses like mine,” Adam says. “Due to the ongoing mentoring and support, my skillset increased in this area, improving my confidence to make decisions about digital marketing.”
The business delivers personalised dog walking, pet minding from the client’s home, and house sitting. Prior to the pandemic, client generation mostly came from social media, free online local listings, and a website. Adam had also utilised online booking software, which made the business more streamlined.
Lockdown had a devastating impact on The Pet Nanny. “I was unable to work, and therefore was unable to make an income,” Adam shares. In desperate need of guidance, he discovered that assistance was available through the Digital Solutions program.
“Through mentoring, I learned more about what is on offer in the digital market to businesses like mine,” Adam says. “Due to the ongoing mentoring and support, my skillset increased in this area, improving my confidence to make decisions about digital marketing.”
Featured links
Copyright © Digital Solutions - Australian Small Business Advisory Services program 2018 - 2021
Created with
