Digital Solutions Business Feature: Rangeen Henna

“Digital Solutions program prepared me to go into the pandemic doing my best. I have also attended an online workshop on Facebook Ads and how to be more efficient and effective on Facebook. I learned a lot in that workshop.”COVID-19 has greatly impacted Rangeen Henna. Before the pandemic hit, Asmaa was booked into market stalls that she felt were going to be the breakthrough for her business—and then everything was locked down, all business stopped, and she’s had no income from that service since March.

But with her online presence, she remains optimistic and offers the same advice to other business owners suffering from the pandemic.

“Control what you can. Use the digital platform and social media to show your customers who you are and develop trust with them. When things get better and you’re able to provide your service and products again, your customer base will be solid and looking forward to working with you.”