Digital Solutions Business Feature: Light & Glo

They launched a Shopify website and are now selling nationally. As the business continued to grow, and they delved into wholesale, they started a second Shopify website catering to the needs of their retailers and wholesalers. “We’ve got over 150 retailers nationally.”

The pair first heard about the ASBAS Digital Solutions program from Wyndham City Council in an email about the program. Suji was impressed when she looked into the program. “Oh wow,” she remembers thinking. “They’ve got these programs where a professional speaker comes in and helps businesses.”

“We’ve changed the way we work with LinkedIn, as well as Facebook Ads,” Jeeva says. “We were spending quite a lot of money on Facebook Ads, but there wasn’t much return on investment. Since we’ve learnt how to target our audience using those ads, the return has been very high.”

In addition to improving their social media ad campaigns, the ASBAS Digital Solutions program has assisted in smaller—but no less significant—ways. “It’s learning the things you didn’t realise before,” Suji says. “Little tweaks, like changes to your profile, how you present yourself. We’ve noticed more people checking our profile, contacting us, and starting to see what we do and why we’re different. And ASBAS Digital Solutions has been instrumental in helping us to do that.”

Light & Glo’s participation in the ASBAS Digital Solutions program has seen Suji’s attendance at three three-hour workshops, covering the topics: Profile Building & Networking on LinkedIn, Engage Real Followers on Instagram, and Boost Business with Facebook Advertising. Light & Glo is also booked in to attend two upcoming workshops: Digital Marketing Essentials and SEO Foundations for Small Business.

“It’s been fantastic,” Suji says. “The program makes it accessible and viable for small business who sometimes don’t have the cashflow to hire a specialist. Because it’s so varied in terms of covering all platforms and what might be relevant, you really are touching on every part of that digital space and allowing small businesses to tap into that information and grow with it.

“I would highly recommend it to anyone.”

  Light & Glo website