Rosetta
Holmes joined
the ASBAS Digital Solutions program with her kinesiology
practice, Essential Difference. The small business, based in Wangaratta, in
North East Victoria, takes a client-focused approach to addressing the health
of each individual and supports them to live a well-balanced lifestyle.
“I’ve found the diversity of business support available incredibly valuable and easily accessible.”
Rosetta has supported many individuals over the last nine years in practice as a sole trader, from the very young to the elderly. It is important for her to provide an authentic, genuine and personable service.
Prior to joining the Digital Solutions program, Rosetta did not have a digital strategy and her client base had grown organically. She had a keen interest in developing her business and this prompted her to take up the program offering. “My intention was to learn more about web presence and how I could utilise this platform to showcase my business.”
The timing of the pandemic provided extra incentive to take her business online. “The shift to online was an opportunity waiting to be explored and one I embraced wholeheartedly.”
In April 2020, Rosetta attended three program workshops to help improve her online activities: Boost Business through Facebook Advertising, Engage Real Followers with Instagram, and Create Marketing Campaigns with MailChimp. She also engaged with program mentor Jason Townsend for personalized assistance.
Rosetta now uses both Skype and Zoom to provide her services virtually, and in regard to building an online presence and marketing, she focuses on her website, Facebook, and Instagram.
“I’ve found the diversity of business support available incredibly valuable and easily accessible.”
Rosetta has supported many individuals over the last nine years in practice as a sole trader, from the very young to the elderly. It is important for her to provide an authentic, genuine and personable service.
Prior to joining the Digital Solutions program, Rosetta did not have a digital strategy and her client base had grown organically. She had a keen interest in developing her business and this prompted her to take up the program offering. “My intention was to learn more about web presence and how I could utilise this platform to showcase my business.”
The timing of the pandemic provided extra incentive to take her business online. “The shift to online was an opportunity waiting to be explored and one I embraced wholeheartedly.”
In April 2020, Rosetta attended three program workshops to help improve her online activities: Boost Business through Facebook Advertising, Engage Real Followers with Instagram, and Create Marketing Campaigns with MailChimp. She also engaged with program mentor Jason Townsend for personalized assistance.
Rosetta now uses both Skype and Zoom to provide her services virtually, and in regard to building an online presence and marketing, she focuses on her website, Facebook, and Instagram.
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