Digital solutions
Upcoming Workshops and Events
Part 3: SEO Monitoring & Tracking
Event details
This workshop includes:
- An overview of Google Analytics (GA)
- GA and GA4 setup
- GA an overview of Google Search Console (GSC)
- Plus GSC setup and the different SEO rank tracking tools available - both paid and unpaid.
If these terms alone are enough to make you feel overwhelmed - don’t worry, you’re not alone. And after this workshop, you’ll have a comprehensive understanding of how to make your website attract even more customers.
How to Create & Plan Content for your Business
Event details
The other option is to outsource your content creation. This can be a sensible, efficient use of your time and money, if you would otherwise spend too long doing it yourself with mediocre results.
This workshop will also go through how to find good copywriters, photographers, videographers, designers, and web developers without breaking the bank.
Here's a quick taste of some of the topics we'll discuss:
This workshop will also go through how to find good copywriters, photographers, videographers, designers, and web developers without breaking the bank.
Here's a quick taste of some of the topics we'll discuss:
- Create a content plan for your business
- Repurpose content to reduce workload
- Use different types of media to create content
- Outsource content—where to find reliable copywriters?
This online workshop is for small business owners who want to: - More effectively attract and engage customers with content
- Plan a content schedule that’s relevant to your audience
- Learn tools and resources to ease the burden of creating content
Register for this online workshop to discover ways to generate effective content for your small business.
Create Marketing Campaigns with Mailchimp
Event details
Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.
Here's a quick taste of some of the topics we'll discuss:
Here's a quick taste of some of the topics we'll discuss:
- The significance or email marketing for your small business
- Incorporating email marketing in your digital strategy
- Building a targeted email list
- Writing effective subject lines and campaign content
- Creating engaging designs for your campaigns
- Rules and etiquette—the dos and don’ts of email marketing
This workshop is for small business owners who want to: - Understand email marketing and its place in small business
- Connect with customers—and stay connected
- See how painless it is to bring subscribers into Mailchimp using imports and embedded signup forms
- See how easily and quickly you can create, test and send a campaign using Mailchimp
- Take a quick peek at Mailchimp's automation features
Introduction to Google Analytics for business performance
Event details
Google Analytics offers all the information you need to improve your online business activities. Discover traffic sources, bounce rates (per source), pages visited, user behaviour, conversions, and revenue. This workshop will break down the various analytics so you can understand how to apply the data.
Here's a quick taste of some of the topics we'll discuss:
Here's a quick taste of some of the topics we'll discuss:
- Understanding the Google Analytics dashboard
- Key data that can inform your business activities
- Applying the data you discover to enhance your website’s performance
This online workshop is for small business owners who want to: - Set up Google Analytics on their website
- Gain a deeper understanding of what is and is not working on their site
- Use the data provided by Google Analytics to make informed business decisions
Register for this online workshop to improve your website using Google Analytics.
Niche'ing Down Your Target Audience: How Targeting a Niche Can Improve Your Business
Event details
When you try to be something for everyone, you end up being remembered by no-one. Human beings are inherently different; with varying needs, wants and desires. When you speak to them directly, you’re far more likely to create connection and be remembered. This workshop will teach you how finding your target market and knowing your niche will help to simplify your business and give you a competitive edge, discuss the importance of market research, and outline how to adapt your marketing messaging. See you there.
How to Create a Pro Level Website for Under $100
Event details
Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so not only does your small business lack legitimacy without a website, but it misses a critical opportunity for discovery.
It’s time to level up your marketing with an online presence. Platforms such as WordPress make it easy to build your own website. This workshop will guide you through a digital strategy and details for creating a basic WordPress website.
Here's a quick taste of some of the topics we'll discuss:
It’s time to level up your marketing with an online presence. Platforms such as WordPress make it easy to build your own website. This workshop will guide you through a digital strategy and details for creating a basic WordPress website.
Here's a quick taste of some of the topics we'll discuss:
- Where and how to buy a domain name and website hosting
- Structuring a basic website for easy user navigation
- The power of content builders/content management systems
- How to use open-source website builders such as WordPress
This workshop is for small business owners who want to: - Create a basic website or update their existing site
- Develop their online presence
- Walk away with a better understanding of the process required to build their own website
Register for this workshop to learn how to approach building your own website for your small business.
Digital Marketing Essentials
Event details
Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.
Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.
Here's a quick taste of some of the topics we'll discuss:
Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.
Here's a quick taste of some of the topics we'll discuss:
- The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
- Building an effective strategy
- Developing realistic goals
- Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities
This workshop is for small business owners who want to: - Learn about the various—and most effective—ways to market online
- Develop their digital marketing skills
- Walk away with practical knowledge and the confidence to start marketing!
Register for this workshop to learn how to use digital marketing to drive engagement and sales for your small business.
Low Cost Marketing Tools for your Small Business
Event details
Many such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing, including Hootsuite for scheduling and posting on social media, Canva for creating attractive designs, and Unsplash for a range of free stock photos.
Here's a quick taste of some of the topics we'll discuss:
Here's a quick taste of some of the topics we'll discuss:
- Improve the quality and reach of your online marketing
- Create a strong sales funnel to capture interested members of your audience
- Better analyse the results of your marketing to refine and improve your efforts
This online workshop is for small business owners who want to: - Increase their digital literacy by becoming familiar with various marketing tools
- Market their business more efficiently with online tools
- Save money on expensive marketing methods with low-cost alternatives
Register for this online workshop to improve your online marketing with low cost tools for your small business.
Elevate Your Branding: Visual Basics for Beginners
Event details
Here's a quick taste of some of the topics we'll discuss:Intro :
- An overview of the essential elements that make up a cohesive visual brand identity
- Why cohesive branding is important for growing your business, building trust and communicating effectively
- Examples of strong brand identities
- Crafting a visual brand identity
- Starting with your brand personality & values
- Branding with your best customer in mind
- Bringing this out visually in a mood board
- Deconstructing your moodboard into the different essentials
- Must dos, tips and best practice for the branding essentials
- Logo - how to apply to your website, social media
- Colour palette - how to create a strong brand palette
- Typography - the 4 levels of typography and resources
- Imagery, texture - how to select the right photography
- Layout - spacing and working with all the elements
Register for this online workshop to elevate your branding with the visual basics.
Elevate Your Branding: Finding Your Brand Voice
Event details
We will also explore how you can effectively apply these aspects of your brand voice and personality into your copy and messaging in a way that is truly unique and cuts through your competition.
Here's a quick taste of some of the topics we'll discuss:
Exercise:
Here's a quick taste of some of the topics we'll discuss:
- Intro : How effective branding and brand personality is conveyed via brand voice, brand messaging
- Examples of businesses that have a unique brand voice and brand personality
- What this means for brands when it comes to building trust, connection, awareness and recognition
Exercise:
- Defining your brand personality and voice
- How your brand makes others feel
- How your customers describe your brand
- How you want customers to describe your voice
- What makes your voice, personality and brand different
- Practices, must dos and strategies on how to apply your brand voice and personality to your business
- In your copy, your content, look and feel, typography
- Doubling down on the things that make you different
Register for this online workshop to find your brand voice and brand personality.
Geelong Small Business Festival: Social Media Marketing 101
Event details
Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.
Here's a quick taste of some of the topics we'll discuss:
Here's a quick taste of some of the topics we'll discuss:
- Why social media is important for small business
- Which platforms will drive the most customers to your small business
- Creating a content distribution strategy to maintain a consistent brand
- Utilising social media management tools to schedule posts and analyse performance
This online workshop is for small business owners who want to: - Learn about the various social media platforms (Facebook, Twitter, Instagram, etc)
- Create and optimise social media profiles/pages for their small business
- Walk away with practical knowledge and the confidence to use social media!
Register for this online workshop to take advantage of social media and improve the online reach of your small business!
Geelong Small Business Festival: Digital Marketing Essentials
Event details
Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.
Here's a quick taste of some of the topics we'll discuss:
Here's a quick taste of some of the topics we'll discuss:
- The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
- Building an effective strategy
- Developing realistic goals
- Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities
This workshop is for small business owners who want to: - Learn about the various—and most effective—ways to market online
- Develop their digital marketing skills
- Walk away with practical knowledge and the confidence to start marketing!
Register for this workshop to learn how to use digital marketing to drive engagement and sales for your small business.
Geelong Small Business Festival: Where to Start with SEO
Event details
If you want to start implementing SEO for your business, this workshop is for you! Within this session, our presenter will walk you through steps to improve your keywords and content so you can walk away with increased confidence in this area.
In this workshop, you will learn how to do the following:
In this workshop, you will learn how to do the following:
- Perform a website SEO health check
- Research keywords specific to your business
- Convert keywords into content for your website
Elevate Your Branding: Brand New You (Build Your Personal Brand)
Event details
Learn the process for defining the key aspects of your personal brand that will make an impact on growing your audience and the strategy for applying this throughout all areas of your business. The aim? To help you build expertise, credibility, community and elevate your personal brand.
Here's a quick taste of some of the topics we'll discuss:
Intro:
Here's a quick taste of some of the topics we'll discuss:
Intro:
- An overview and examples on strong personal brands from various industries
- How a strong personal brand can grow your business or be used to promote a service or product
Exercise: - Defining your personal brand vision and mission
Exercise: - Defining your personal brand values
Practices - Must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding for cultivating authenticity
- For building trust on your website
- For building credibility online via social media
- For a strong product or serviced based offering
- For creating strong networks and communities
Exercise: - Determining clear next steps and key actions that are aligned with your personal brand
Register for this online workshop to elevate your personal brand.
Beginner SEO: Technical & Keyword
Event details
This webinar will explain:
- Why SEO is critical for the success of your business
- Simple steps to optimise your website’s SEO
- How to choose the best keywords for your business
Register for this webinar to gain a better understanding of SEO techniques for beginners.
Streamline Your Digital Touchpoints
Event details
Each bit of contact a customer has with your brand - be it via your website, social media, a physical store or in a meeting - is called a touchpoint. These experiences have an enormous impact on consumer perceptions of your brand - often subconsciously. Building a business that is consistent across all online platforms is not only important for brand-building and reputability - it instills a sense of confidence in both new and existing customers, and makes them more likely to think of you when they’re looking to purchase. Everything from your social media posts and online ads, to your blog and website need to align and be consistent. In this session we will look at some common digital touchpoints and how they may affect a customer’s experience with your brand. Join us for this two hour deep dive workshop and make your brand the strongest it can be in 2022 and beyond.
Boost business with Facebook Advertising
Event details
Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.
Here's a quick taste of some of the topics we'll discuss:
Here's a quick taste of some of the topics we'll discuss:
- How Facebook advertising works
- Setting up an effective Facebook ad
- Tracking your ad’s success
- The do’s and don’ts of Facebook advertising
This workshop is for small business owners who want to: - Make the most of Facebook’s advertising capabilities
- Increase traffic, leads, and sales by setting up their own targeted Facebook ads
Register for this online workshop to learn how to build custom audiences for your small business using Facebook advertising.
Design Like a Pro with Canva
Event details
Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media post, web banner, and much more. Canva is well suited to small businesses, as it offers social media graphic templates already sized for each platform; an array of stock images, illustrations, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality.
Here's a quick taste of some of the topics we'll discuss:
Here's a quick taste of some of the topics we'll discuss:
- Use Canva’s comprehensive editing panel
- Utilise existing templates and stock images/illustrations
- Design an effective piece of visual marketing
This workshop is for small business owners who want to: - Improve the look and feel of their visual marketing
- Create a brand that is consistent in all areas of visual marketing
- Better understand the capabilities of the Canva design platform
Register for this online workshop to learn how to use Canva for your visual marketing!
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