Digital solutions

Upcoming Workshops and Events

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Part 3: SEO Monitoring & Tracking


 Fri, Jun 17 
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

Making the most of SEO: Monitoring & Tracking.

So, you’re up to speed on the basics of SEO and you’re writing keyword-driven content to help more customers find your website. Good for you! Now it’s time to ensure your handy SEO work is performing as it should be. This practical workshop will take you through the best go-to tools to monitor and track your website’s SEO performance, and ensure you’re driving the right traffic to your sales page.

How to Create & Plan Content for your Business

 Tue, Jun 21
 12:00PM - 2:0PM
 Online

This workshop will be open to the public!

As a small business, you’ll never stop creating content. Website copy, product images, blog posts, social media posts, marketing videos, event listings, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective tools for planning, creating, and managing your content.




Create Marketing Campaigns with Mailchimp

 Tue, Jun 28
 12:00PM - 2:00PM
 
Online

This workshop will be open to the public!

Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily?





Introduction to Google Analytics for business performance

 Tues, Jul 12
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

Your business website is the key to your online success. In order to take full control of its power, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness.

Niche'ing Down Your Target Audience: How Targeting a Niche Can Improve Your Business

 Thurs, Jul 14
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

When you’re bringing your business dreams to life, it’s very easy to fall into the trap of trying to sell your product or service to everyone. While it’s tempting to target as many people as possible, the broader your marketing message - the less impact it will have.




How to Create a Pro Level Website for Under $100

 Tues, Jul 19
 12:00PM - 2:00PM
 
Online

This workshop will be open to the public!

It’s time to level up your marketing with an online presence. Platforms such as WordPress make it  easy to build your own website. This workshop will guide you through a digital strategy and details  for creating a basic WordPress website.





Digital Marketing Essentials


 Fri, Jul 22
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.







Low Cost Marketing Tools for your Small Business

 Tues, Jul 26
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and much more.









Elevate Your Branding: Visual Basics for Beginners

 Thurs, Jul 28
 12:00PM - 2:00PM
 
Online

This workshop will be open to the public!

Make that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements. I will take you though the process and best practices for choosing the right brand colours, typography, logo, layout, and imagery for your brand. Get my top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts.

Elevate Your Branding: Finding Your Brand Voice

 Tues, Aug 2
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

When it comes to building trust, connection and recognition, your brand voice and personality will leave a lasting impression on your potential customers. Learn how to define, clarify and amplify your brand voice and brand personality in a way that speaks directly to your customers and helps you stand out from the crowd.






Geelong Small Business Festival: Social Media Marketing 101

 Thurs, Aug 11
 9:30AM - 11:30AM
 Geelong

This workshop will be held face-to-face in Geelong!

Geelong Small Business Festival x Digital Solutions brings you a F2F workshop: Social Media Marketing 101!

Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate on social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts.

Geelong Small Business Festival: Digital Marketing Essentials

 Thurs, Aug 11
 12:30PM - 2:30PM
 
Geelong

This workshop will be held face-to-face in Geelong!

Geelong Small Business Festival x Digital Solutions brings you a F2F workshop: Digital Marketing Essentials!

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.



Geelong Small Business Festival: Where to Start with SEO

 Tues, Aug 12
 12:00PM - 2:00PM
  Online

This workshop will be open to the public!

Geelong Small Business Festival x Digital Solutions brings you an online workshop: Where to start with SEO!

Search Engine Optimisation gets talked about as if we all know what it means. Put simply, it’s a marketing method that increases your website’s visibility in search engine results like Google. If you’re new to SEO, it’s best to start with the foundations of website setup and keywords.

Elevate Your Branding: Brand New You (Build Your Personal Brand)

 Tues, Aug 16
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

This workshop will help you develop a strong personal brand; one that communicates your brand values, mission and bigger vision to the world with integrity and authenticity.









Beginner SEO: Technical & Keyword

 Fri, Aug 19
 12:00PM - 2:00PM
 
Online

This workshop will be open to the public!

Search Engine Optimisation gets talked about as if we should all know what it means. Put simply, it’s a practice that increases your website’s visibility in search engines like Google. Foundational SEO practices include the technical side of your website setup, as well as the keywords used within your content.







Streamline Your Digital Touchpoints

  Fri, Aug 23
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!


Each bit of contact a customer has with your brand - be it via your website, social media, a physical store or in a meeting - is called a touchpoint. These experiences have an enormous impact on consumer perceptions of your brand - often subconsciously.

Boost business with Facebook Advertising

 Fri, Aug 26
 12:00PM - 2:00PM
 Online

This workshop will be open to the public!

Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising.


Design Like a Pro with Canva


 Tues, Aug 30
 12:00PM - 2:00PM
 
Online

This workshop will be open to the public!

Tell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention, though to stand out, it must have a fresh, relevant image and high-quality design. You can use Canva to achieve this.

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