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Upcoming Online Workshops
Wed
1st Sept
Digital Marketing Essentials
Event details
Digital marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact.
Want to know more? Register now!
Fri 3rd Sept
Ignite Program
Group Mentoring
Event details
The session will provide participants the opportunity to ask any additional questions about the content they learned in the workshop.The facilitator will also run a few short activities to allow you to practice what you learnt in the workshop.
Group Q&A + Activity - Digital Marketing Essentials (Friday 3rd September 2021)
- Create a brief Digital Marketing Strategy
- Developing your key messages – what are you saying and how are you saying it (tonality, language etc).
- Developing a content strategy – original content and curated content
- Bringing all together – what digital tools will you use?
Tues
7th Sept
Visual Brand
Basics
Event details
Make that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements.
We will take you though the process and best practices for choosing the right brand colours, typography, logo, layout, and imagery for your brand. Get the top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts.
Here's a quick taste of some of the topics we'll discuss:
Intro : An overview of the essential elements that make up a cohesive visual brand identity.
- Why cohesive branding is important for growing your business, building trust and communicating effectively
- Examples of strong brand identities
- Crafting a visual brand identity
- Starting with your brand personality & values
- Branding with your best customer in mind
- Bringing this out visually in a mood board
- Deconstructing your moodboard into the different essentials
- Must dos, tips and best practice for the branding essentials
- Logo - how to apply to your website, social media
- Colour palette - how to create a strong brand palette
- Typography - the 4 levels of typography and resources
- Imagery, texture - how to select the right photography
- Layout - spacing and working with all the elements
Bookings are essential. Register now!
Wed
8th Sept
Social Media Marketing 101
Event details
Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts.
Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.
Here's a quick taste of some of the topics we'll discuss:
- Why social media is important for small business
- Which platforms will drive the most customers to your small business
- Creating a content distribution strategy to maintain a consistent brand
- Utilising social media management tools to schedule posts and analyse performance
This workshop is for small business owners who want to:
- Learn about the various social media platforms (Facebook, Twitter, Instagram, etc)
- Create and optimise social media profiles/pages for their small business
- Walk away with practical knowledge and the confidence to use social media!
Ignite Program has partnered with Digital Solutions - Australian Small Business Advisory Services to deliver this workshop.
Join guest speaker Clarissa Harris to learn about Social Media Marketing 101 for Small Business.
Register for this workshop to take advantage of social media and improve the online reach of your small business. Bookings are essentail!
Tues
21st Sept
Discover your Brand Voice
Event details
When it comes to building trust, connection and recognition, your brand voice and personality will leave a lasting impression on your potential customers. Learn how to define, clarify and amplify your brand voice and brand personality in a way that speaks directly to your customers and helps you stand out from the crowd.
We will also explore how you can effectively apply these aspects of your brand voice and personality into your copy and messaging in a way that is truly unique and cuts through your competition.
Here's a quick taste of some of the topics we'll discuss:
- Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
- Examples of businesses that have a unique brand voice and brand personality
- What this means for brands when it comes to building trust, connection, awareness and recognition
- Exercise: Defining your brand personality and voice
- How your brand makes others feel
- How your customers describe your brand
- How you want customers to describe your voice
- What makes your voice, personality and brand different
- Practices, must dos and strategies on how to apply your brand voice and personality to your business
- In your copy, your content, look and feel, typography
- Doubling down on the things that make you different
Bookings are essential. Register now!
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